Privacy Policy

1. Scope

This Privacy Policy explains how Incepta collects, uses, stores, and protects personal data when you use our website, contact forms, messaging channels, and related digital services.

This policy applies to users, prospects, and clients who interact with Incepta through web, email, and business messaging channels.

2. Data We Collect

• Identity and contact data: name, email, phone number, company details.
• Inquiry and project data: requirements, timeline, budget range, and service interests.
• Technical and usage data: IP address, browser details, pages visited, referral sources, and interaction events.
• Campaign and attribution data: conversion and engagement signals from analytics and ad platforms.
• Messaging data: content exchanged through supported business messaging channels for service delivery.

3. How We Use Data

• To respond to inquiries and provide quotations.
• To deliver contracted services and project communication.
• To improve website performance, content relevance, and customer journey quality.
• To measure campaign effectiveness and optimize marketing investment.
• To maintain service security, prevent abuse, and comply with legal obligations.

4. Legal Basis and Compliance

We process personal data based on consent, legitimate business interest, contractual necessity, and legal compliance obligations where applicable.

We operate in accordance with applicable Malaysian data protection requirements, including PDPA principles, and we apply additional safeguards where cross-border processing is involved.

5. Data Sharing

We may share data with carefully selected service providers only where needed for operations, including:

• Cloud hosting, analytics, and communication infrastructure providers.
• Payment and invoicing partners.
• Advertising and campaign measurement platforms.

We do not sell personal data.

6. Cookies and Tracking

We use essential, analytics, and campaign measurement cookies to run and improve our website. You may control cookies through browser settings. Disabling some cookies may affect site functionality.

7. Retention

We retain personal data only as long as required for service delivery, legal obligations, dispute handling, and business reporting. Data that is no longer required is deleted or anonymized.

8. Your Rights

Subject to applicable law, you may request to access, correct, or delete your personal data.

You may also request processing restrictions or object to direct marketing communication at any time.

9. Security

We implement reasonable technical and organizational measures to protect personal data, including access controls, encryption in transit where available, and internal process controls.

10. Policy Updates

We may update this policy from time to time. Material updates will be reflected on this page with a revised effective date.